01 RESPOND
↙ Missed inquiry
Hi, I’m the AI assistant for your business. Sorry we missed your call. What can we help with?
AI text conversationStart the conversation.
An eligible missed caller gets a way to reply while you’re on the job.
← A product of MarketworthyYou’re fixing an AC.
Marketworthy Sales · HVAC contractors
You’re fixing an AC.
Your next customer
gets voicemail.
Give them a reason to stay in the conversation.
An AI text assistant engages missed callers, asks the right questions, and helps book eligible appointments in your calendar. Your team sees the conversation and can take over.
We configure it. You keep serving your customers.
Built for local service businesses.
HVAC · Plumbing · Roofing · All servicesOne job can add up
What is one missed
job worth?
Use your average job value to see the potential revenue represented by one missed job each month.
$2,000 is an example, not an industry average. Change it to your number.
1 missed job each month
$2,000potential monthly revenue
Across 12 months$24,000in potential revenue
Illustration only. Revenue is not profit, and this is not a forecast or a promise of recovered jobs.
A clear next step
From missed inquiry
to a booked next step.
One conversation, one customer record, and a next action your team can see.
02 ORGANIZE
AC not coolingMessage received ✓Service area To confirm
Keep the context.
See the inquiry, customer details, and conversation together in one workspace.
03 FOLLOW THROUGH
Confirm the next stepNext action assignedYour team owns the next move
Keep it moving.
Both plans include qualification, booking and review requests. Booking & Follow-Up also helps with open estimates and past customers.
Illustrative workflow, not a live account. Messaging requires completed setup and eligibility. The assistant books eligible appointments in your approved calendar. Your team handles exceptions, quotes and job commitments.
HVAC contractors · Your workflow
Repair calls. Replacement estimates. Service appointments.
An after-hours repair inquiry
Acknowledge an eligible missed caller and collect the next step for your team. Approved messages explain service hours and emergency limitations; they never imply a technician has been dispatched.
A replacement estimate awaiting a decision
Follow up with a useful question, route the reply to the right person, and stop the sequence when the customer responds, books, declines, or opts out.
A service appointment request
Use your actual availability and service area. Your team confirms job fit and handles exceptions rather than promising a diagnosis or price through automation.
A completed job
Trigger an honest review request after your team records completion. Service concerns go to your team, and requests never depend on a positive rating.
Both plans include conversational appointment booking and human callback fallback. Your team prepares estimates and confirms job scope; Booking & Follow-Up adds estimate follow-up and customer reactivation.
Choose how much help you need
Start with the gap
you want to close.
Start with one business location. We confirm your setup and usage costs before payment. All prices in USD.
LEAD RESPONSE & BOOKING
Turn inquiries into
appointments.
$297/month
+ $497 one-time setup
First month: $794 + usage
Then $297/month + usage.
- Missed-call text response & AI qualification
- Conversational appointment booking
- Shared SMS inbox, CRM & callback tasks
- Google review requests after completed jobs
See full plan scope
One business location, one sales pipeline, one shared inbox, and one booking calendar. Includes an AI text assistant configured with your approved service area, questions and booking rules; human callback fallback; a completed-job review request workflow; guided kickoff and email support. Review requests depend on your team recording job completion. We test the complete customer flow before activation.
For owners who want missed inquiries qualified and eligible appointments booked while they work.
Choose Lead Response & Booking →BOOKING & FOLLOW-UP
Keep more opportunities
moving.
$497/month
+ $997 one-time setup
First month: $1,494 + usage
Then $497/month + usage.
- Everything in Lead Response & Booking
- Automated estimate follow-up
- AI website chat with the same booking flow
- One customer reactivation campaign monthly
See full plan scope
Adds one estimate follow-up sequence, one website chat widget using the same approved assistant and calendar, a monthly workflow review, and one reactivation campaign per month for up to 250 eligible existing contacts with appropriate messaging permission. Includes one standard campaign template and one revision. Your team maintains estimate status and handles customer replies requiring a person. Contact cleanup, additional campaigns, custom integrations and managed sales conversations are quoted separately.
For teams with open estimates and past customers who need consistent follow-up.
Choose Booking & Follow-Up →Usage is billed separately.
Phone numbers, calls, texts, email sending, registration fees, and AI usage carry additional charges. We provide the applicable rates and agree a usage budget before activation. Website builds, complex migrations, custom integrations, paid ads, prospect lists, and campaigns beyond the included reactivation scope are separately quoted.
Monthly service and cancellation terms are confirmed in your written scope before payment. Setup covers one location, one pipeline, and one booking calendar. Your written order confirms deliverables, billing, and cancellation details before you pay. These buttons request setup; they do not charge a card or create an account instantly.
How are usage and setup handled?
Your written order lists phone, messaging, registration and AI rates, with an agreed spending cap before activation. Usage is additional to the monthly plan; neither plan includes unlimited messaging or customization. Setup covers the standard scope above. We quote migrations, extra calendars and other exceptions separately.
Built around the realities of running a contracting business
Keep your team lean.
Keep opportunities moving.
Working with contractors, I saw capable businesses lose opportunities because they were busy doing the work. Calls went unanswered, estimates took too long, and follow-up slipped through the cracks.
I started Marketworthy to give smaller businesses the follow-through that larger competitors build with bigger teams—so you can stay lean, protect your time, and grow at your own pace.
Get Started ↗Questions, answered
Before you get started.
Is this software, a service, or both?
Both. Marketworthy Sales combines a business workspace powered by HighLevel with Marketworthy setup and support. We configure established software for your business. You do not need a separate HighLevel subscription.
Will it bring us new leads or make sales calls?
The core plans help you respond to and follow up with leads you already receive. They do not include prospect lists, paid advertising, cold outreach, or an outsourced sales team. We can discuss a separate acquisition project after the response system is working.
What does the AI do?
Both plans include AI text qualification and appointment booking using your approved business information and available calendar slots. Booking & Follow-Up adds the same assistant to your website. AI usage is billed separately. We test the answers and handoff rules before launch; your team stays responsible for exceptions, quotes, and customer commitments. Voice AI is separately scoped.
Can we keep our website and phone number?
Usually we can work alongside your current website and evaluate phone forwarding or number options. We confirm compatibility before changing anything. Number transfers and complex integrations require a separate plan.
How soon can we start?
Request setup now. We confirm a launch date after reviewing your account connections, scope, and verification requirements. Text messaging depends on carrier registration and approvals, so we do not promise instant SMS activation.
How does support work?
Contact Marketworthy by email for setup and platform questions. Booking & Follow-Up includes a monthly workflow review. We agree any additional changes before work begins. The plans do not include a staffed 24/7 help desk or a guaranteed response-time service level.
Who owns our information?
Your business keeps ownership of its customer information and connected accounts. We help with available contact and opportunity exports if you leave. Automation and configuration portability depends on the destination system.
Your next step, by email
Show us where
follow-up gets stuck.
Tell us what you do, how inquiries reach you, and where follow-up gets stuck. We’ll respond by email with a recommended starting point, setup scope, and costs. No sales call or calendar booking required.
- Scope and costs before payment
- No sales call required